Get Active in Finding Guest Blogging Prospects
For instance, do you use options such as social media, your local chamber of commerce, networking events and trade shows etc. to explore guest blogging options? If not, you likely have been missing out on some golden opportunities.
One of the keys to successfully promoting one’s brand is using guest blogging as a means to let others know what all it is you have to offer.
As you search for places to promote your brand on, be sure to explore any and all opportunities out there.
So, is it time you got to work on promoting your brand via guest blogging?
Options Abound if You Know Where to Look
So that you are able to spread the word about your brand, remember a few tips:
- Focus – First and foremost, what do you want to accomplish with guest posting? Without a proper plan in place, you could end up spinning your wheels when all is said and done. To get the most bang for your dollar, be sure to focus your guest posting initiatives in those areas where they will get the most attention;
- Writing – With the focus in mind, what do you do if writing is not your strong suit? Turning to agency guest posting services can be one of the best choices you ever make. By going with the pros, you don’t have to worry about coming up with copy on a regular basis, something you may very well not have time to do as it is. In looking for the guest posting service, be sure to vet them as much as possible. A good way to do this is by using the Internet to visit a handful of guest posting service websites. See how long they have been around, what kinds of services they have to offer, along with what kind of customer service/pricing they put forth. You can also turn to social media to see how some of these guest posting services are rated by those who have used them over time. Yes, some may be critical due to bad results, but most people are likely to espouse the benefits they found in using guest posting services over time. When you have professionals doing their jobs correctly in promoting your brand, good things happen for all those involved;
- Posting – One of the typical questions that comes to mind, how to find places to guest post to? Some of the options to explore include social media, your vendors, other businesses you network with etc. Starting with social media, use your connections on Twitter, Facebook etc. to see if others will allow you to guest post on their blog sites. In return, you can offer the same invitation. Doing so allows both you and your networking partner the ability to grow your respective website traffic numbers. When it comes to your vendors, ask them about guest posting options on their blogs. For example, if you run a small business, you likely deal with vendors in terms of office supplies, your computer and communication needs etc. See if any such vendors will allow you to guest post on their respective website blogs. If you work with your computer vendor, you could provide a guest post on how more businesses are turning to mobile devices for their employees (along with standard desktop or laptop computers in offices), especially those workers out in the field/on the road much or all of the time. While still expected to pay for any computer work that vendor does for you, you might reach an agreement where you provide guest posting for their site at a reduced price for your computer needs etc. In the end, the relationship can grow and blossom, sending more eyes to your website by simply including a link (back to your site) in any guest posts you write for others. The local chamber of commerce (and organizations like them) also offers up opportunities. For example, if the local COC is trying to get more area businesses (especially those new to town) aware of its programs and benefits, you can provide guest posts on a wide range of topics such as the importance of business networking, using social media to connect, how videos and podcasts are growing in terms of marketing etc. In return, the COC allows you to either run a link back to your website in the copy itself or your bio. Either way, more eyes are likely to find you, possibly wanting whatever products or services you have to offer. You might even end up joining your local COC, putting you in touch with potential clients.
As you can see, guest posting can be a win-win situation for so many different businesses.
If you’re not already, get active in finding guest blogging prospect today.